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Vidalia Mills Finds A Better Way To Grow And Trace Hybrid Pima Cotton

Sharon Edelson writes in Forbes about Vidalia Mills’ cotton production.

The C3 Take
  • Vidalia Mills in Louisiana is the first mill to embed a unique digital tracer into its plant-based cotton fibers, allowing full traceability from the seed and farm all the way through production into the final clothing product.
  • This traceable hybrid Pima cotton accounts for about 20% of U.S. Pima cotton production, uses less water than traditional varieties, and aims to provide transparency lacking in cotton exported abroad where it can be mixed with unethically-sourced fibers.
  • Vidalia is also launching a nonprofit to educate farmers on its digital tracer to ensure that its sustainable practices are accessible to farmers nationwide.

“Vidalia is working with farmers on developing a not-for-profit that would distribute the technology to any mills or supply chains that would adhere to its standards. ‘Farmers are teaching us,’ Feibus said. ‘They’re eking a living out of a very challenging environment and are innovative, entrepreneurial and deeply committed to the land and the way of life.'”

Read the full article here.

The views and opinions expressed are those of the author’s and do not necessarily reflect the official policy or position of C3.

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