Mike Butcher of TechCrunch writes on a startup that is tackling packaging waste.
- As consumers look for alternatives to plastic, private sector innovators are stepping up to deliver solutions.
- UK-based Magical Mushroom Company is creating packaging with agricultural waste and mycelium, the root structure of a mushroom, that can directly replace plastic packaging.
- According to the company, Magical Mushroom’s packaging is biodegradable in 45 days.
“The latest to join the ranks is Magical Mushroom Company (MMC). It’s now raised a £3 million seed round led by Ecovative Design LLC with participation by Dale Vince, founder of Ecotricity (a green energy company in the U.K.); Robert Del Naja (activist); and Marcus Watson, co-founder of Adoreum Partners, who brought 30 other investors.”
Read the full article here.