Daily activities such as making coffee, brushing your teeth, doing laundry, and running the dishwasher all have one thing in common: they require water. Unfortunately, this also means they most likely involve significant water waste. 

Although water usage from household chores is intentional, household leaks contribute significantly to water waste. According to data from the Environmental Protection Agency, the average American family wastes up to 180 gallons per week, or 9,400 gallons annually, from leaks alone. That’s enough water to run more than 300 loads of laundry. Additionally, energy-inefficient habits like running the dishwasher or laundry machine when they are not full —although sometimes necessary— further compound excess water usage.

That’s where smart water management platform Subeca comes in. Subeca offers a simple and affordable IoT (Internet of Things) platform for the water industry, helping utility providers detect leaks and monitor, measure, and manage their water usage more efficiently. 

Among its offerings are smart water meters and connected devices, including technology compatible with Amazon Sidewalk, Amazon’s low-power, long-range wireless network, and AWS IoT, Amazon Web Services’s cloud service. With Amazon Sidewalk already covering 93 percent of the U.S. population, Subeca’s devices could reach the vast majority of American households. 

“One key benefit that Amazon Sidewalk brought to Subeca’s solution is a simplified user experience,” Subeca’s CEO, Patrick Keaney, said in an announcement. “We can now streamline our device’s setup and provisioning processes, helping customers easily connect and manage their devices through an intuitive and user-friendly interface.” 

Additionally, water utilities incorporating Subeca’s technology could realize significant cost savings: “By using the community network connectivity offered by Amazon Sidewalk instead of relying on expensive cellular connections, these utilities stand to save hundreds of thousands of dollars annually,” Keaney claims. These savings are then passed on to consumers and end-users, who can actively monitor their water usage, receive alerts, and control devices like smart valves or irrigation systems via the platform. 

Since utilities could rely on Amazon’s existing technology infrastructure rather than building their own communication networks, Subeca’s smart water meters could significantly reduce operational costs, simplify deployment, and offer greater flexibility. Subeca claims that more than 40,000 water utilities and businesses previously locked out of the advanced metering market could now gain access to remote water meter reading and monitoring technology.

“Subeca has developed a disruptive smart metering solution that will provide access to a previously underserved tier of utilities in the US,” Joshua Cantone, Managing Director of SUEZ Digital Solutions for North America (also an investor), said in a press release.

All these advantages position Subeca as a no-brainer for utility companies and their customers. 

In addition to its ultrasonic smart water meters designed for residential use, Subeca offers sustainability metering solutions for corporate, commercial, industrial, and real estate buildings. These are particularly valuable for companies seeking to fulfill their corporate commitments, such as achieving net-zero water targets and meeting ESG reporting requirements.

The company has raised nearly $10 million to date, according to data from Crunchbase.

As warmer weather brings more showers, trips to the pool, and higher outdoor irrigation demands, companies like Subeca are making it easier for communities and corporations alike to manage rising water demands responsibly.

The views and opinions expressed are those of the author’s and do not necessarily reflect the official policy or position of C3.