Higher yield potential is driving adoption of digital farming, with two thirds of the famers using digital tools already and the same amount wanting to learn more about AI, according to Future Farming.
This is one of the key findings from the 2024 Farmer Voice survey, a study among 2,000 farmers across Australia, Brazil, China, Germany, India, Kenya, Ukraine, and the United States, conducted by global market research firm Kynetec on behalf of Bayer.
75 percent of farmers are already impacted by climate change or worried about its impacts, and 71 percent of them report reduced yields as a major concern. 6 out of 10 have already experienced significant revenue loss due to weather events out of the norm recently.
As part of the solution, farmers count on innovation: 75 percent are open to implementing new technologies to better cope with climate change. Desire for better yields, resilient farms, and protected livelihoods are driving interest and adoption of more regenerative and technological approaches to farming.
Read more from Global Ag Tech Initiative.
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