Coco Liu of Bloomberg reports on the growing trend of cooling clothes for a warmer future.
- As heatwaves become more common, companies, innovators, and scientists are stepping up to offer clothing that is adaptable to a warming planet.
- British startup Techniche UK has created a shirt that absorbs and removes heat through evaporation to keep its wearer cool for up to seven hours.
- Meanwhile a professor from the University of San Diego is designing clothes that come with air conditioning.
- The AC would be powered by rechargeable lithium-ion batteries and include thermoelectric devices that react to a preferred temperature set by the user.
“But today’s niche solutions could very well be tomorrow’s mainstream fashion. July was the hottest month ever recorded. Over time, entrepreneurs like Russell expect adoption of cooling clothes to spread from outdoor laborers to almost everyone.”
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