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Salesforce Announces New Partnership With JetBlue For Sustainable Aviation

Felicia Jackson writes for Forbes on a new partnership between Salesforce and JetBlue.

The C3 Take
  • Salesforce’s Net Zero Cloud will allow JetBlue to track its emissions data for the airline’s Sustainable Travel Partners.
  • This data tracking will allow for JetBlue’s corporate partners to better understand their supply chain emissions, which could prove useful for further decarbonization efforts.
  • JetBlue has also been gradually increasing its use of sustainable aviation fuel to lower its carbon footprint.
  • Private sector leadership is key to achieving climate goals.

“By engaging suppliers to create a net-zero supply chain, companies can boost their climate impact, enable emissions reduction and accelerate climate action in a way that makes operationally. These days sustainability is just good business and yet many still risk being left behind.”

Read the full article here.

The views and opinions expressed are those of the author’s and do not necessarily reflect the official policy or position of C3.

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