Adele Peters of Fast Company reports on Nike’s sustainability efforts.
- Nike is beginning to implement practices to reduce its carbon footprint.
- The company has developed a new line called “Nike Forward” which uses recycled materials and minimal details to create products that can be easily repurposed or recycled.
- The first Nike Forward product, a grey hoodie, is expected to be released in the coming weeks which will be made with 70% recycled fabric and a carbon footprint that is 75% smaller than its traditional sweatshirts.
“The company has a history of other innovations to improve sustainability; when it pioneered the use of digital knitting to make sneakers, for example, the process cut waste by 60% compared to traditional sneaker manufacturing. But its customers want it to keep going further.”
Read the full article here.
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