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New media company seeks to be the opposite of climate “doomscrolling”

New media company seeks to be the opposite of climate “doomscrolling”

Andrew Freedman of Axios reports that a new media company is seeking to be the opposite of climate “doomscrolling”

The C3 Take
  • Pique Action is a new media company that has launched to provide optimism and urgency in the climate discussion.
  • The company will focus on telling the stories of what entrepreneurs and innovators are doing to address climate change.
  • As Pique Action will show, the private sector is producing the innovations that are needed to lower emissions and tackle climate change.

“Pique Action, a new media company launching today, is betting that short form ‘micro-documentaries’ that tell stories about people working to reduce greenhouse gas emissions will help to counteract our doom-scrolling tendencies.”

Read the full article here.

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