Michelle Ma writes in Bloomberg about Netflix’s efforts to reduce its greenhouse gas emissions.
- Netflix has committed to cutting its emissions in half (versus 2019 levels) by 2030, but is struggling to stay on track.
- The streaming giant is turning to alternative forms of energy to power sets across the world.
- Virgin River is looking to replace its fossil fuel generators, Stranger Things has dabbled with solar-powered trailers, and Bridgerton is testing a hydrogen power unit in the U.K.
- If Netflix’s efforts are successful it could inspire wider adoption of green technologies in the entertainment industry.
“If Netflix persuaded its suppliers to buy low-emissions equipment, it could prompt an industry-wide change. Netflix’s emissions are broadly in line with its industry peers, and its challenges are the same. The same shops that rent lights, portable power sources and vehicles tend to service productions across the various studios, and so more green tech for Netflix means more all around. And if the company succeeds in communicating to the makers of this equipment that a buyer exists, that would help de-risk the investment and encourage more adoption industry-wide.”
Read the full article here.
The views and opinions expressed are those of the author’s and do not necessarily reflect the official policy or position of C3.
