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NBA Legend Rick Fox’s Next Act: Green Concrete Entrepreneur

Eric Roston of Bloomberg reports on a green concrete startup launched by Rick Fox.

The C3 Take
  • Rick Fox was a part of the fabled LA Lakers team that one three consecutive NBA championships from 2000-2002.
  • Now Fox is embarking on a different journey as the co-founder and CEO of a green concrete startup.
  • Partanna Global makes concrete “by swapping out cement for a proprietary mix containing blast-furnace slag from steel-making, or materials with similar properties, such as volcanic ash.”
  • Fox, who is from the Bahamas, was inspired to launch Partanna and reduce the concrete industry’s carbon footprint after seeing natural disasters hit his home island.

“Fox wants to do something about those emissions with his startup, Partanna Global Inc. He’s the co-founder and chief executive officer of the company, which has offices in the Bahamas. They make concrete by swapping out cement for a proprietary mix containing blast-furnace slag from steel-making, or materials with similar properties, such as volcanic ash. Then they add brine, which is fluid waste from desalination plants, and aggregate, or crushed rocks. The process requires no fossil-fuel burning or analogous emissions from cooking limestone, the company says. Once set, the material absorbs some CO2, flipping the cement equation on its head.”

Read the full article here.

The views and opinions expressed are those of the author’s and do not necessarily reflect the official policy or position of C3.

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