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Microsoft plants seeds in the agriculture industry

Jordan McDonald of Emerging Tech Brew reports on Microsoft’s agricultural investments.

The C3 Take
  • Microsoft is making inroads with the sustainable agriculture industry through Project FarmVibes.
  • This project has several features including FarmVibes.Connect which captures data of farms, FarmVibes.Edge which processes this data and relays information to farmers, and FarmVibes.Bot which is a chatbox that farmers can use to learn more about their data.
  • Microsoft is also investing in vertical farming startups to reduce the emissions footprint of the ag industry.
  • Private sector innovation is driving climate progress.

“Project FarmVibes is part of a larger strategy, according to Chandra. Microsoft, he said, is building tools specifically designed for industries like retail, sustainability, and finance, and it is now building tools specifically designed for the agriculture industry. By building tools for farmers and researchers alike, and by focusing on open-source, Chandra said that Microsoft is aiming to ‘make advances in democratizing data driven agriculture.'”

Read the full article here.

The views and opinions expressed are those of the author’s and do not necessarily reflect the official policy or position of C3.

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