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Meet the low-carbon masterminds behind Mars’ latest climate innovation

Theresa Lieb writes in GreenBiz about Perfect Day, an alternative food protein startup.

The C3 Take
  • Perfect Day is a Bay-area startup that produces whey protein with microflora, instead of dairy from cows.
  • Candy company Mars is partnering with Perfect Day to bring a chocolate bar to market that is less carbon and methane-intensive than its other candy bars.
  • Consumer choice and private sector leadership are accelerating exciting innovations such as these.

“Rowe estimates that the new bar’s carbon footprint is only a third of the average Mars product, which includes iconic sweets such as M&Ms and Snickers. Achieving a two-thirds reduction in the carbon intensity of a food product in less than a year is something many sustainability leaders can only dream of putting into their CSR reports.”

Read the full article here.

The views and opinions expressed are those of the author’s and do not necessarily reflect the official policy or position of C3.

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