Theresa Lieb writes in GreenBiz about Perfect Day, an alternative food protein startup.
- Perfect Day is a Bay-area startup that produces whey protein with microflora, instead of dairy from cows.
- Candy company Mars is partnering with Perfect Day to bring a chocolate bar to market that is less carbon and methane-intensive than its other candy bars.
- Consumer choice and private sector leadership are accelerating exciting innovations such as these.
“Rowe estimates that the new bar’s carbon footprint is only a third of the average Mars product, which includes iconic sweets such as M&Ms and Snickers. Achieving a two-thirds reduction in the carbon intensity of a food product in less than a year is something many sustainability leaders can only dream of putting into their CSR reports.”
Read the full article here.
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