Heather Clancy of GreenBiz reports on Google’s efforts to help companies reduce plastic packaging.
- Google will eliminate plastic from its consumer electronics packaging by June of this year, six months ahead of its self-imposed 2025 deadline, and will publish a 70-page guide so other companies can learn from its process.
- Key design challenges included ensuring changes didn’t frustrate consumers, met aesthetic requirements, and allowed for existing recycling systems, as well as finding plastic substitutes for durability, closures, coatings and more.
- While the new paper-based packaging may be more expensive initially, Google views it as an investment in sustainability and an enhancement to the consumer experience to justify the higher upfront costs.
“The new packaging is predominantly paper- and fiber-based, so it can be recycled easily. It required Google engineers, designers and suppliers to rethink lamination and coatings, box assembly, enclosures and labels, among other factors.”
Read the full article here.
The views and opinions expressed are those of the author’s and do not necessarily reflect the official policy or position of C3.
