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From kicks to compost: Puma’s playbook for circular sneakers

Elsa Wenzel of GreenBiz reports on Puma’s circular sneakers.

The C3 Take
  • Making a sneaker can generate 30 pounds of CO2 and because they are hard to recycle, over 90 percent of old footwear ends up in landfills.
  • Puma has given its iconic suede sneaker a sustainability twist with the Re:Suede.
  • This shoe is made with hemp, cotton, and and Zeology suede that are able to decompose within 2.5 months after they are done being discarded.

“Footwear production accounts for 1.4 percent of annual global greenhouse gas emissions, according to a 2018 Quantis study — roughly equivalent to the emissions of Canada. Manufacturing accounts for 43 percent of those emissions, and extracting and processing raw materials 34 percent, the report found. Making a pair of sneakers generates 30 pounds of CO2, according to an analysis by MIT in 2013. A typical shoe contains several materials tightly sewn together — leather, plastic, cotton, rubber, synthetics and so on — and is thus very difficult to recycle. Ninety percent of old shoes end up in landfill sites.”

Read the full article here.

The views and opinions expressed are those of the author’s and do not necessarily reflect the official policy or position of C3.

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