Coco Liu of Bloomberg reports on individuals who are paying for carbon removal.
- While carbon removal projects have been historically bankrolled by corporations, individuals are stepping up to invest in the industry too.
- Some consumers are supporting carbon removal companies like Climeworks directly, while others have purchased monthly subscriptions that fund carbon removal activities.
- Credit cards that send a percentage of a purchase to carbon removal projects are also emerging.
“Other carbon removal companies, from Undo Carbon in London to Noya in San Francisco, have also started selling services to individuals. Climeworks, for its part, has attracted nearly 20,000 individual buyers to participate in its carbon removal program since 2019. As it takes time for companies to build out infrastructure to remove carbon and undergo a third-party validation of their work, it’s not uncommon for buyers to wait for years until their purchases can be delivered.”
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