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‘Carbon Is The New Calorie’ And Allbirds Is Counting

Sanford Stein writes on Forbes about Allbirds, an innovative and sustainable footwear brand.

The C3 Take
  • Allbirds has committed to becoming the world’s most sustainable shoe.
  • By using innovative design and natural products, such as sugar cane and tree pulp, Allbirds has created a product that is comfortable to wear and eco-friendly.
  • Private sector leadership, as seen with Allbirds, is providing solutions that reduce emissions and improve environmental health.

“Allbirds is so committed to changing the industry that in 2020 it announced it would team up with competitor adidas to produce a running shoe with the lowest possible carbon footprint in the industry.”

Read the full article here.

The views and opinions expressed are those of the author’s and do not necessarily reflect the official policy or position of C3.

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