James Murray of GreenBiz reports on Bridgestone’s release of its new tire which is made with 75% recycled and renewable materials.
- In the past decade Bridgestone has invested over $100 million to develop sustainable tires.
- Its new tire is made using 37% recycled materials like steel and carbon black while 38% of the tire is made with bio-based materials.
- The company is hoping that this accomplishment will help it achieve its goal to make a tire that is made with 90% recycled materials.
“The tire is the first street tire to be made using rubber derived from the guayule plant, the subject of a $100 million R&D program from Bridgestone over the past decade. The company said the plant has the potential to provide an alternative to imported rubber and can be produced in the drought-hit south of the U.S. while having less of an impact on water supplies than existing crops in the region. It added that it is aiming to deliver commercial production of guayule-derived rubber by the end of the decade.”
Read the full article here.
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