Sam Danley of FoodBusinessNews reports that Atomot has raised $40 million.
- Atomo Coffee is a Seattle-based startup that is taking an innovative approach to coffee making.
- The company uses upcycled ingredients such as chicory root to create beanless coffee.
- Several reports indicate that climate change and extreme weather events will likely have a significant impact on coffee growing regions across the globe.
“In a recent blind study conducted by National Food Labs, Atomo’s cold brew outranked competitive conventional cold brew products on preference 2:1. Panelists were unable to recognize that Atomo was made without coffee beans, said Ed Hoehn, head of growth at the Seattle-based startup.”
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