Elsa Wenzel of Greenbiz reports on Asics’ new sustainable sneaker.
- Asics has launched the Nimbus Mirai, a $180 shoe designed to be easily disassembled and recycled into new footwear, using a single polyester material for the upper and a custom adhesive that detaches when heated.
- The used shoes will be collected, heated to separate the components, with the polyester uppers shredded, purified and turned into pellets to be spun into new yarn for making Nimbus Mirai uppers, in a closed-loop recycling process developed with TerraCycle.
- While shoes are notoriously difficult to recycle due to their complex construction from multiple materials, Asics aims to make 100% of its products from recycled materials by 2030 as part of its circular economy goals.
“Asics is hoping that 100 percent of its products will be made from recycled material by 2030, and that the company will hit net zero two decades after that. The brand currently uses more than 30 percent recycled polyester in its footwear and has recycled ingredients in 95 percent of all its shoes, it says.”
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