Sustainable Brands writes on new climate targets from JetBlue.
- In 2020 JetBlue announced several sustainability targets including becoming net zero by 2040.
- JetBlue hopes to reach these goals by investing in carbon offsets, increasing the use of sustainable aviation fuel, and eliminating single use plastic when possible.
- JetBlue is proof that markets, not mandates, are the best way to advance sustainable solutions.
“During COVID, JetBlue, having led the industry for some time when it comes to sustainability, announced several ESG targets — including net zero by 2040, as well as a set of short-and medium-term targets to help them get there. We had a chance to ask Carl Otto, JetBlue’s Senior Analyst of Sustainability and ESG, how they’ll do it.”
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The views and opinions expressed are those of the author’s and do not necessarily reflect the official policy or position of C3.
