Reuters‘ Stephen Nellis reports that Apple has created a fund for working forests in an effort to reduce their carbon emissions.
- Apple has invested $200 million into timber-producing forest properties that will be used to help reduce carbon emissions.
- Apple will partner with Vera and the Forest Stewardship Council to determine which forests to invest in.
- The commitments from Apple show that the private sector is more than ready to lead the way in reducing our emissions. Going forward we should look to markets, not mandates, to lower our carbon footprint.
“‘Our idea here is that if you can show it’s profitable, and doing what we need to do in terms of climate risk reduction, then you can scale up investments in forest restoration and management, which is what’s really needed,’ Lisa Jackson, Apple’s vice president of environment, policy and social initiatives, told Reuters in an interview.
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